If you’re looking for a conversion toolkit to help you create lead magnets that convert, start using OptinMonster. The ultimate potential of a lead magnet is found in hyper-specific niches. The more you diversify, the less valuable your content offering is.
It’s cheaper to retain an existing customer than to get and onboard a new client. If you’re focusing on bringing new customers all the time, it may be a good idea to spend a part of your budget and time to retain your existing customers.